Thursday, May 12, 2016

New Logos: Real Estate Edition

Many moons ago I was an Art teacher and a Language Arts teacher, while teaching Language Arts at Ernest E. Just Middle School and the logos below were done for one of my former students and their brokerage.

Bianca, the Busy Bee of real estate came to me looking for help with her branding. She found examples that she liked of logos that were similar, and they I played around with what seemed like hundreds of fonts before this was settled upon. The tiniest details make all the difference with dealing with typography.  The bee was an added touch to polish it off. 

BML Property Management wanted a logo that looked professional rather than like a material design icon. Because they deal in commercial and residential properties they wanted something that represented both. They were married on the Times Roman font family, so I added the Gotham in the identifier to create a smooth transition into the modern feel of the housing design. 

This is logo is a redraw of the original logo they already had created however they needed and vector file and they were not given one. Lesson of the Day: ALWAYS make sure you ask for your logos to be packaged with a source file. This is will save you a lot of time and money. 

Here is another real estate logo that I recreated and streamlined to give it a more updated look for another brokerage. I also updated the fonts for a more aesthetic appeal. 

Every broken needs a good appraiser.  I created this logo for a company in Washington, DC that appraises commercial and residential properties. Keeping with the factory theme he wanted something that encompassed machinery, like a well oiled wheel...because he "cranks"them out like clockwork and always on time. 

New Logos

Working with small businesses is one of my passions... I love to help people attain their dreams. Rather than trying to recap all the logos I have I done I will showcase a few and talk about my design process in establishing a brand identity. 

Designing this logo was a fairly easy project to complete. You Got Juiced is a Cold Pressed Juice company based in Maryland.  She wanted her identity to fresh and modern and wanted it to incorporate a splash...because of course we are talking about juicing company. What would be a better representation? We went with the color green because most of her juices are kale based. 

Bria Hill is a up and coming hand bag designer. She is new to the concept of branding but she wanted her logo to incorporate her two favorite colors blue and green. Her original company name and idea for the logo was nothing like what you see above.  Trusting in your designer to help you create the best identity for your brand is essential. When you are thinking of concepts make sure you decide on something that is timeless and will grow with your brand. I convinced her that she wanted a sleek and modern logo with classic appeal, I love this design. 

I really had fun creating this logo. The designer wanted it have a French feel. Art and romance are my first thoughts when thinking of France. A female designer, designing female definitely want something that is oozes femininity.  The bust symbolizes timeless classic and the flowers...what woman doesn't love flowers, which is also a play on her last name. She wanted to make sure that the logo incorporated her and her brand collectively. 

Capital Colors is a painting company contracted in the Washington, DC area.  Because Washington, DC is the nations capital this was a no brainer.  We incorporated the font and the paint brush as an added touch. 

Family F1st is a nonprofit organization that operating out of California, that was created based on Maslow's Hierarchy of Needs, The idea behind the logo was an emphasis on family...and family being the people that are there to help you when you need it. The silhouette of the man and child is representative of a vision that the founder had when he first came up with the idea for the organization. 

Jeptcore Solutions is a IT Consulting firm.  The concept behind this design was something modern, fresh, and aerodynamic. 

Monday, November 24, 2014

New logo: Deja Marie, MUA

Logo Design
Client: Deja Marie, MUA

This was a cool project, it's not everyday that get the client the lets your artistic side to really shine. The client wanted something that she felt would be classy while showcasing what she does.  I would say that this logo does just that, without being dated...this a logo that can grow with her brand.

When designing your logo keep this in mind:

Make sure that your logo can withstand the test of time. A solid logo design should be able to grow with your brand. Make sure your designer gives you an ai or psd file so that should you need to update or reverse our your colors you have a source file.

New Logo: NanBon Nation

Logo Retrace and Update
Client NanBon Confectionery

We are super excited about the work that we are doing with the rebranding and launch of NanBon! We are in the process of redesigning their website, blog, marketing collateral, and packaging! 

Make sure to also think about when designing your logo:

When you have a complex logo as above you want to make sure to think about simplified versions. See what we came up with...

Wednesday, August 27, 2014

Are you a sNob?

Layout | Design: Logo, Hang Tags, Social Media Branding/Promotions
Client: Naked Online Boutique

New company, fresh ideas, fresh concept. Fashion has always been a passion of mine, along with millions of women all over the world. Working on this project was refreshing and exciting. I look forward to working with Naked Online Boutique providing creative direction and graphic support to grow and expand their market reach and making sNob a household name.

Sunday, August 24, 2014

Rebranding: Caribbean Cafe

Rebranding: Layout | Design; Logo, Food Truck Menu, In-Store Menu,
Carry Out Menu

Client: Caribbean Cafe Truck

Caribbean Cafe Food Truck is rebranding and in the process of a complete makeover and we have been tasked to complete the project to include; truck raps, menus, website, and the interior of the carry out. We are very excited about this and look forward to working with Caribbean Cafe Truck! More to come soon...

Below are the first round of ideas for the interior of the carry out: 

(They are looking for a warm and inviting atmosphere featuring historic caribbean landmarks and beaches. We have a limited budget and have to replace the images in the existing light boxes.) 

Tuesday, June 3, 2014

Election time is in full swing...

Campaign Marketing Collateral: Layout | Design
Client: Friends of Michael A. Jackson for Delegate

Campaign signage just went up and I couldn't be more excited! One of my goals is be to be able to see my work everywhere I go...well in PG County District 27B, that will be the case! I wish my candidates the best of luck! Don't forget to vote on June 24!!!!